Macy's finds local angle paying off

  • Article by: JACKIE CROSBY , Star Tribune
  • Updated: February 7, 2009 - 5:47 PM

The My Macy's initiative launched a year ago will be expanded chain-wide.

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jimmyb007Feb. 8, 09 6:45 AM

But higher priced

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luckymom1Feb. 8, 09 9:37 AM

Herein lies the problem that began when Dayton's was first changed to Marshall Field's. The local control and understanding was lost. Then it got worse when the stores were bought out by Macy's. Remember when the low-cost line of clothes was called Boundary Waters, (a local connection to Minnesota,) and those clothes were of a high quality, not like something you could buy at Wal-Mart? I feel no connection whatsoever to Macy's, and many people I know feel the same way.

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ave8o1Feb. 8, 09 9:52 AM

Very classy and eloquently said retailguy.

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hooppsFeb. 8, 0912:14 PM

As a shareholder in Macy's, I'm disturbed that Macy's management is JUST NOW catching on to the idea that stores should include some merchandise that is local to the area of a particular store. JCPenney to Home Depot have been doing this for years. Dayton's/Marshall Field's even did this pretty much as long as one can remember. This shows a lack of competency by Macy's upper management. Then again they criticized shoppers for being emotional when they got rid of Field's when any competent retailer will tell you shopping is ultimately an emotional experience. Very troubling.

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angoraFeb. 9, 0911:48 AM

More variety and better prices. I never shopped at Dayton's or Marshall Field. The merchandise always was geared to a much older consumer who wanted to spend big bucks for dowdy clothes.

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