Editorial: Twins' deal with Target a plus for stadium

  • Article
  • Updated: September 16, 2008 - 5:31 PM

In baseball terms, the Minnesota Twins and Target hit it out of the park with this week’s announcement of Target Field as the new name for the ballpark being built downtown.

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membermSep. 16, 08 7:13 PM

Sounds like a win-win-win, etc. situation! Also, I like the idea of keeping alive the HHH legacy.

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Rhino_TSep. 16, 08 8:17 PM

Like the Xcel naming-rights deal, all the revenues go to the team. I had to spend $200 in 2002 to learn about the Xcel deal. Since the ballpark is publicly owned and mostly publicly funded, don't we have a right to know? Tony Spadafora

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zeus101Sep. 16, 0811:17 PM

The media makes me ill.

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miaconoSep. 17, 08 1:06 AM

This editorial starts out as garden-variety local cheerleading, but goes for the full reacharound when it turns to: "Target’s marketing experts, who should help keep the ballpark full and — at least in some sections — affordable. As crucial will be Target’s use of its "design for all" positioning as a guiding principle in appropriately branding — but not overwhelming — the stadium." It's almost as though they are trying to convince themselves of the nobility of these two organizations.

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mnman811Sep. 17, 08 6:40 AM

LOL, miacono!

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laposatSep. 17, 08 7:32 AM

..Wrigley Field was not named for a sponsorship of a product, it was named for the owner, Phillip K. Wrigley, when he bought the team, not to promote a product, and they are trying to sell that stadium name also.

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MonkeypawsSep. 17, 08 8:04 AM

Yankee Stadium, Fenway Park, Dodger Stadium, HHH Metrodome. Oh well, Target Field sounds better than TCF Bank Stadium.

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manwich74Sep. 17, 08 8:07 AM

lipstick on a pig

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cvalcitSep. 17, 08 8:54 AM

That was the best comment - ever. LOL

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dlsithSep. 17, 08 9:45 AM

I think the renaming of the stadium in Houston had to do with something besides just getting a better offer or wanting to change the name. But I am sure as a journalist you would actually research these things.

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