Ice bucket challenge makes big splash for ALS Association; trick now is spending windfall wisely

  • by: ALLEN G. BREED , Associated Press
  • Updated: August 27, 2014 - 8:09 PM

In the couple of hours it took an official from the ALS Association to return a reporter's call for comment, the group's ubiquitous "ice bucket challenge" had brought in a few million more dollars.

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