In stealth ads, companies tie brands to World Cup without being sponsors

  • by: ANNE M. PETERSON , Associated Press
  • Updated: July 4, 2014 - 2:40 AM

In an ad for Beats by Dr. Dre stereo headphones, Neymar jams to Jay-Z's remix of the song "Jungle." Fans cheer, toast and pray across Brazilian neighborhoods and cameras flash while reporters shout questions, but the pounding rhythm of the rap drowns out distractions for the Brazilian striker and fellow soccer stars Jozy Altidore and Cesc Fabregas.

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