Lileks: One bulb at a time, let's relight our beloved old signs

  • by: JAMES LILEKS , Star Tribune
  • Updated: June 14, 2014 - 4:49 PM

Good news for history and signage enthusiasts: the “Schmidt” beer sign in St. Paul, dim since the early ’90s, will be relit. Most of it, anyway. It once was much, much longer, but it was too costly to relight the “John Jacob Jingleheimer” part.

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