Coachella goes corporate, as marketers can't resist the young, music-loving, moneyed crowd

  • by: SANDY COHEN , Associated Press
  • Updated: April 19, 2014 - 10:30 AM

INDIO, Calif. — When it first started in 1999, Coachella was a couple of stages and a dance tent. Tickets were $65. A few dusty stands sold hot dogs and Cokes. It was the end of grunge and the start of a new millennium, and it was all about the music. All for one weekend.

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