Reaching 55 million Latinos: Mainstream media struggles for winning formula to win vast market

  • Article by: LAURA WIDES-MUNOZ , Associated Press
  • Updated: April 3, 2014 - 6:40 PM

MIAMI — Reaching the nation's 55 million Latinos has become gospel for mainstream media giants, but capturing this fast-growing, mostly U.S.-born audience is proving tricky to networks and websites. For every success story there is a flop.

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