Ellen's Oscar celeb selfie: Was it a shrewd product placement in hyper-marketed world?

  • Article by: DAVID BAUDER , Associated Press
  • Updated: March 3, 2014 - 5:20 PM

NEW YORK — Ellen DeGeneres' celeb-studded selfie from the most-watched Oscars telecast in a decade was a landmark social media moment at a time online conversation is boosting television viewership and vice versa.

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