MNsure debuts new TV, radio advertising meant to push enrollment as deadline approaches

  • Article by: PATRICK CONDON , Associated Press
  • Updated: February 18, 2014 - 7:10 PM

ST. PAUL, Minn. — Minnesota's health insurance exchange has started airing TV ads with testimonials from people who saved money buying coverage on MNsure.

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cons61Feb. 18, 14 4:16 PM

Gov Dayton and our state throwing more of the taxpayers money away over FAILING program.

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kieffhausFeb. 18, 14 4:29 PM

Just good money after bad. They couldn't find a better use for $900,000?

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tntattersFeb. 18, 14 4:37 PM

Where did the $900,000 come from? Stolen from the wallets of working Minnesotans by the DFL?

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swans999Feb. 18, 14 4:55 PM

What a terrible shame. The DFL will pay a high price for STEALING!

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jbpaperFeb. 18, 14 5:13 PM

"Leitz said the stories featured are "not unique," pointing to the nearly 95,000 people who have enrolled in coverage so far on MNsure."------ That's right, they are not unique. Just like almost everyone else that is saving money, they are able to do it due to a taxpayer funded subsidy. If they were actually saving money without a subsidy, that would be unique.

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goferfanzFeb. 18, 14 6:13 PM

A million dollars for TV ads. How much for radio and how much for print ads? You think this type of money isnt affecting TV/paper/radio editor decisions on MNSURE media coverage angles?

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marketing guyFeb. 18, 14 6:53 PM

Actually, Radio is more cost effective than TV and has a higher reach across the state.

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tntattersFeb. 18, 14 7:50 PM

This money is funding pure propaganda in order to further the Democrats' socialist agenda. This was once a great country but it has been conquered and ruined from within.

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IHATELOGINS0Feb. 19, 14 7:22 AM

I said it before and I'll say it again, you could have sent every man, woman, and child a personal letter including postage explaining everything and the consequences to not act for a fraction of the cost of all this "advertising" (propaganda). What a complete waste of taxpayer money AGAIN! Get your resumes ready Democrats!

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liberallymnFeb. 19, 1410:13 PM

The sad part of this is that the very same folks who are supposed to be protecting your Personal Health Information (PHI) are violating it with these commercials. In it we get the name of the person and the disease/illness. What part of HIPAA don't these folks realize applies to them? And, it's not my option to give up my HIPAA rights. Those are governed by the United States Government, which put HIPAA into law. Sad!!!!

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