Horst Rechelbacher, founder of Aveda Corp. and self-made millionaire, dead at 72

  • Article by: JACKIE CROSBY , Star Tribune
  • Updated: February 15, 2014 - 11:00 PM

Hair-care entrepreneur had a rags-to-riches life story.

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Rob7304Feb. 15, 14 5:58 PM

Aveda recently expanded in Blaine. In a stagnant economy, Aveda defies the norm and is growing, much of the growth now international. It is one of Estee lauder corps most successful subsidiaries. The people who use the products are like groupies. it has quite a loyal following.

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QbikerFeb. 15, 14 7:00 PM

I'm sorry to hear about his death. What an inspirational story about Horst. I hope his family and friends find comfort in his legacy- his business, his philanthropy, and the way he lived his life.

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JJrose403Feb. 15, 14 7:33 PM

Rest in Peace, Sir.

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j218963Feb. 15, 14 7:42 PM

One of the great entrepreneurs of our time. He had a true commitment to his products, employees, clients and community. A rare combination. His legacy will definitely live on...his family and friends should be proud. Thoughts and prayers with them.

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jload027Feb. 15, 14 7:43 PM

Wow, didn't know he was ill! Seems like he has been around forever and a very talented guy.

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smallmrktFeb. 15, 14 7:49 PM

Sad to hear this news. Horst was to the beauty industry, in some ways, similar to Steve Jobs in his visionary reach. He truly believed that beauty products could have a strong role in being organic and green, and preceded most companies in this awareness. His Congress conventions drew people from around the globe. To attend the Aveda Institute put you in high esteem amongst your peers. His impact goes far beyond the net worth that Aveda had at the time he sold it. The Twin Cities is now well known for the 'scene' that was cultivated from the late 70s into the early 90s. Most people remember it as a music scene, but having been a part of it, I can tell you that it would not have taken hold without the fashion and beauty element as well as the film, photography and art creatives. Horst's Aveda was a key player in making this area cool to live and work in. I'd say you accomplished many missions Horst. Rest in peace..

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fooglyFeb. 15, 1410:57 PM

Well said, smallmrkt

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cosmicwxdudeFeb. 16, 14 9:50 AM

Best products in the world. Thanks Horst and Rest in Peace.

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Rob7304Feb. 17, 14 2:42 AM

I'm a bit surprised at how few comments are/were posted. Horst was a big deal. He founded a business that has become HUGE! I just want to add that the comments that were posted really were good. With a special thanks to smallmrkt who knows more about Horsts impact than the rest of us.

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dutclinFeb. 17, 14 9:41 AM

As I got ready this morning, I used at least 3 Aveda products. I have used their items for years. The girls at my Juut salon lamented as I asked them to cut 10" of hair for donation recently "But you have such pretty hair!". It grows quickly, thanks Horst.

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