Mystery solved: 'Dumb Starbucks' coffee shop in Los Angeles is work of TV comedian

  • Article by: JUSTIN PRITCHARD , Associated Press
  • Updated: February 11, 2014 - 12:38 AM

LOS ANGELES — It was a caffeine-charged Hollywood whodunit: Just whose bright idea was the "Dumb Starbucks" coffee shop that popped up and started serving free drinks from the corner of an otherwise uncelebrated strip mall?

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Tracy7Feb. 10, 1412:11 PM

What a advertising concept! Lots of social and traditional media about the store and the "controversy". Notice from Starbucks itself, which will make news. Starbuck lawyers will send them a cease and desist letter. The company will then change it's name to whatever it actually intended to call itself all along. This "name change" (probably along with a message of goodwill to Starbucks....) will then also make national news. Quite a little relatively inexpensive jumpstart for a company hoping to build a following in an industry with lots of competition.

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