Cheerios brings back interracial family for Super Bowl ad

  • Article by: CANDICE CHOI , Associated Press
  • Updated: January 29, 2014 - 4:41 PM

NEW YORK — Cheerios is bringing back an interracial family to star in its Super Bowl ad.

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lolomn763Jan. 29, 1411:01 AM

I love this commercial! The little girl is adorable! Let's move in to the 21st century people.

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countrygentJan. 29, 1411:08 AM

How in the world does this qualify as "News" in this day and age? If you can't tell the race of a person in a police-related story, how does this sneak by?

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mjcmspJan. 29, 1411:15 AM

Cheerios can expect more negative feedback on the race of the family as the audience of the Super Bowl tends to skew more redneck/republican that TV in general. Kudos to Cheerios for doing the right thing though.

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odinmanJan. 29, 1411:35 AM

@mjcmsp - I lean conservative and I don't have a problem with this commercial at all. That little girl is cuter than a bugs ear.

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ginny6Jan. 29, 1412:30 PM

Anyone who has a problem with the family make up in this ad -- that's their problem.

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vegasgalJan. 29, 1412:37 PM

It may not be "news" but I sure needed a smile today. Thanks!

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gurquhartJan. 29, 1412:37 PM

My own belief, as a "liberal", is that a fairly big majority of Republicans or right-wingers are NOT "racist" these days and certainly have no problem with a TV ad like this. And some Democrats ARE racist, of course (though a lot fewer than in the early days of the civil rights movement in the South). But having said that, if you limit the examination only to people self-identifying as "rednecks", I assume most of them are racist to one degree or another-- and I think it's also true that self-identified rednecks are more likely to be big football fans than is the general population (even for as popular as the NFL is these days). In summary, I'd guess that people watching the Super Bowl are slightly more likely to object to this ad than people watching the NBA finals or the World Series-- but the difference is probably quite small especially given the huge size of the denominator representing all Super Bowl viewers.

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patasticJan. 29, 14 1:49 PM

I watched this ad many times without even realizing it was inter racial family. Until it was pointed out to me.

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actualreaderJan. 29, 14 2:04 PM

Right on, patastic! I did, too! Hey, Cheerios -- your next major sponsorship should be the Indy 500...

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swmnguyJan. 29, 14 2:04 PM

In 2014, in America, there are people who have a problem with this? They must not be doing well with the world we live in. No doubt they are thought of and treated as they think of and treat others.

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