Wilsons sells name, 116 stores

  • Article by: CHRIS SERRES , Star Tribune
  • Updated: July 10, 2008 - 12:04 AM

What once was Wilsons the Leather Experts Inc. unloaded some of its prized assets amid plunging sales and changed its name to PreVu Inc.

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RuschkaJul. 9, 08 7:24 AM

I'm a smoker and I am happy they are losing their A--'s. They took long enough. I used to shop all the time at their stores. I would start out buying a cigarette case and pick up many more items for gifts etc. They discriminated against smokers and I haven't been in one of their stores since. I hope it contributed to their demise.

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shellieJul. 9, 08 8:24 AM

Everytime I have a business trip & flight I stop in the Wilson's at the airport and buy a wonderful hand bag. The quality is amazing and the price points are great and allow mw to indulge on an impulse purchase. Every bag I have bought I still have. I made a special trip to Ridgedale to see the new store concept and was thrilled with the variety - so i bought a new bag and have had dozens of compliments. I just wish they would add high quality and original fashion belts to the store -

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mahoneytJul. 9, 0810:54 AM

I used to purchase jackets and coats at Wilsons until they did something strange with the sizing. The jackets are too tight and the sleeves are made for monkey arms!

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benkummerJul. 9, 0811:07 AM

I found this article extremely biased and unfair - actually, the way i read it, the company still owns its name and website, which is now PreVu. Being in business myself, i think it's fair to say that the company is not in an ideal position; but the way they were headed, they needed to do something dramatic, and i think they have done that. they now have capital to completely rebrand. how about the story actually doing some quick analysis on the pros and cons of the deal for PreVu? the stock is up 40% right now, so it can't be as bad as the first two paragraphs of the article make it sound. show some objectivity, chris serres.

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earlyjoeJul. 9, 0811:56 AM

No more fringe jackets to match their mullets?

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biwabik517Jul. 9, 0812:09 PM

That would require the average journalist to have a basic understanding of business. Which they don't seem to. Most treat business reporting like accident or crime reporting. So to them its either a crash or a conspiracy. The fact that there are many layers and cause-effect scenarios in any circumstance is lost on them. So you get stories like this: Wilsons leather swerves into ditch. They can't comprehend the reasons why or how it benefits them.

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sommer172Jul. 9, 0812:56 PM

Remember when this place used to sell nice leather jackets, coats and bombers? I still have two leather coats from there. Like we needed another purse store. Not a smart move, Wilsons. Been nice knowing you.

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llopezJul. 9, 08 1:22 PM

It seems ironic that the same folks demanding higher mandatory wages, increased government, higher taxes and health care for all are the first to stick a dagger into a local company. Net result: Less wages, less revenue in taxes and increased reliance upon government for health care and unemployment.

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boogawoogaJul. 9, 0810:19 PM

You can get anything online now. You can purchase incredible hand made and personalized jackets from all over the world for what you pay for "upscale" designer leather clothing at a brick and morter shop. I agree that purses and handbags won't cut it for long. What happened to Wilsons will happen to others' too.

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