Efforts to get young invincibles to sign up for health insurance ramp up-but are they working?

  • Article by: KELLI KENNEDY , Associated Press
  • Updated: January 2, 2014 - 12:00 AM

MIAMI — The so-called "young invincibles" are so important to the success of the Affordable Care Act that supporters and detractors are spending millions to reach them with racy ads, social media campaigns and celebrity endorsements. The president is even (gasp) asking their mothers to help convince them to sign up for insurance.

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jpcooperJan. 1, 1411:33 AM

Why are the Insurance companies not marketing their plans? Why are the feds and the States spending Millions marketing a private insurance policy?

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eman2001Jan. 1, 14 9:16 PM

President using the usual gender-exclusive terms when referring to parents. It's "parents," not moms.

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circleoflifeJan. 2, 1411:33 AM

Remember "Occupy Wallstreet"? All the young people so up in arms about not getting their fair share? Now, we want them to help out their fellow citizens. Just like they were screaming for and now it's different. They don't want to pay for someone else's health insurance. Funny how the tide turned.

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