Efforts to get young invincibles to sign up for health insurance ramp up-but are they working?

  • Article by: KELLI KENNEDY , Associated Press
  • Updated: January 2, 2014 - 12:00 AM

MIAMI — The so-called "young invincibles" are so important to the success of the Affordable Care Act that supporters and detractors are spending millions to reach them with racy ads, social media campaigns and celebrity endorsements. The president is even (gasp) asking their mothers to help convince them to sign up for insurance.

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