Target confirms some shoppers' gift cards were not properly activated

  • Article by: ANNE D'INNOCENZIO , Associated Press
  • Updated: January 1, 2014 - 8:17 AM

The nation's second-largest discount retailer said Tuesday that an unidentified number of gift cards sold over the holidays were not properly activated.

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snickelodeonDec. 31, 1312:35 PM

Target is not getting hit with another lump of coal. These are self inflicted wounds.

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dlzabzDec. 31, 1312:45 PM

What's the lump of coal? That they made a mistake on their own or got caught?

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northrnlitesDec. 31, 13 1:10 PM

Shopped Target Black Friday and checkouts all open with no lines, however cashier seemed to be a "temp" worker and didn't know how to complete transaction correctly. I still love Target (will not shop Wallyville!!), but Target needs to get it's act together. Been calling to re-issue debit card and phone lines busy!

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RossbergDec. 31, 13 1:24 PM

On the news last night it was reported that upwards of 40,000 gift cards were affected. That sounds like a lot more than .1% but Target seems to have fallen into a habit of under-reporting its problems and then admitting to them later when they have no alternative. Regardless of the number of cards involved. their PR seems to be as flawed as their internal controls.

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rhealondonDec. 31, 13 1:30 PM

Target was hit by hackers, any other retailer could have and may have sustained the same type of attack. If you think this is not their worst nightmare and that they don't do everything in their power to prevent it, you are wrong. They are handling it with good PR and it is still unfolding. It will not change my loyalty to Target.

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d434478Dec. 31, 13 1:51 PM

Oh yah...Target is doing a "great job on PR"...like having PR people put in comments on this blog! There are many, many retailers out there...see any with non-stop issues like this. PATHETIC! ...and embarrassing to the gift givers.

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anonymDec. 31, 13 2:01 PM

Again, how is that outsourcing to India working at Target these days? Maybe there should be some regulation around this...so the taxpayers aren't bailing out another mess. I'm curious is anyone looking at what role the overseas technology outsourcing plays?

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snickelodeonDec. 31, 13 2:21 PM

Target is handling this crisis "with good PR"? Like failing to get out in front of the story and allowing others to shape the message? Like changing its story about the PIN numbers and offering no credible explanation? If you can convince me that Target's pr efforts have been anything approaching competent, you can probably persuade me that the earth is flat. I doubt you'll find many pr professionals who don't see this as a fiasco -- one for the textbooks -- and one that didn't have to happen.

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rlwr51Dec. 31, 13 3:04 PM

Seems like they've hit their bottom in low balling on employees.

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pitythefoolsDec. 31, 13 3:09 PM

Whew. Glad we didn't rely on private companies to build the health care exchanges. Oh. Wait. We did!

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