Top Target marketing official resigns

  • Article by: Thomas Lee , Star Tribune
  • Updated: December 18, 2013 - 8:58 PM

Shawn Gensch’s departure comes at a tumultuous time for Target as it pushes more into groceries.

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pinky1933Dec. 18, 1311:47 PM

Why does Target insist on moving its execs into disciplines that are not good fits? Also, sacking Francis was an epic fail...still not clear why they did that but I suspect it was a clash of egos and/or a threat to the top.

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rayk1800Dec. 19, 13 1:02 AM

@pinky1933. Excellent post. There is a lot of ego's flying around.

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buzzard23Dec. 19, 13 7:49 AM

Shawn wanted to have digital downloads of Beyonce's album at stores. Target wanted CDs. Shawn wanted to expand the Hispanic market. Target expanded in Canada. Shawn wanted to expand inventory of popular items. Target reduced inventory to be lean. Shawn is pursuing other opportunities. Target is the new Kmart.

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vikings1Dec. 19, 13 7:51 AM

Pinky - if you read any articles related to Francis departure you'd have realized he was recruited by Ron Johnson, a former Targrt exec, to run the marketing for JCPenney. He wasn't "sacked" unless your referring to JCPenney in which he was "sacked" after one year.

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elmi0001Dec. 19, 13 7:53 AM

Compete with Amazon and I'll come back. Until then my business goes to them.

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vikings1Dec. 19, 13 9:11 AM

buzzard23 - Your post is pure speculation based on previous articles written about Target this week in the Star Tribune. Funniest part of your post was that Gensch wanted digital copies in the stores...who would drive to a store to download a digital copy when they can do that online at home? Thanks for the laughs!

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buzzard23Dec. 19, 1311:04 AM

vikings1 - You are welcome for the laughs! Yes, speculation. I can appreciate the depth and breadth of your retail experience. Target's model appears to be one of convenience. Like going to Target for groceries, then since you are there, buying a shirt, some gloves and possibly downloading an exclusive digital music track. January will tell how December sales went and whether Target is continuing on the path to Kmartville. As for Shawn, I think he will land squarely on his feet, like most execs.

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vikings1Dec. 19, 1311:23 AM

Buzzard - problem with you logic is that Beyonce wasn't "exclusive" digitally. So again, why would somebody drive to Target to download her cd digitally when they could do it at home? Maybe u can provide insights to the consumers mind set using all that retail experience you've exhibited so far or you could just call your pal Shawn for the answer.

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buzzard23Dec. 19, 13 1:02 PM

vikings1 - of course few if any people would drive anywhere to download music they could get at home. I wonder if Target tried negotiating an exclusive with Beyoncé that fell through. Wasn't that what they did with Taylor Swift? The Target version had a few exclusive songs on it. But it was a CD. Well someone as shopper-centric as you will figure out how to help Target move into the digital age. Hey, anyone out there use Target's movie streaming service yet?

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morbthrmsnowDec. 19, 13 3:54 PM

Even if there are things you like better about WalMart, Target is a huge corporate employer in this state and metro. That is reason enough to buy your stuff there.

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