Uh, oh: SpaghettiOs apologizes for Pearl Harbor tweet

  • Article by: CANDICE CHOI , Associated Press
  • Updated: December 7, 2013 - 6:56 PM

Campbell Soup apologized Saturday for a tweet by its SpaghettiOs brand that marked the anniversary of the Pearl Harbor attacks with a picture of its smiling mascot jauntily holding an American flag.

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bobblumenfelDec. 7, 13 4:00 PM

How did that graphic get out the door? Was it sent by someone too young to have learned about the Second World War (some young people think nothing really important happened before they were born), let alone what Pearl Harbor Day signifies? Disgraceful! And I'm embarrassed for their ignorance.

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HeyGoodBuddyDec. 7, 13 4:06 PM

Bad judgement to Tweet that. They could have done something more respectful, still using the "0" theme.

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candcduluthDec. 7, 13 5:11 PM

December 7th is a day for remembrance but I doubt that it was Campbell Soup's intent to offend anyone so we should cut them a bit of slack. In the world we live in people get "offended" at the drop of a hat. Americans shouldn't get their panties in a bunch so easily.

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dr4golfDec. 7, 13 5:11 PM

I'd suggest they find a competent agency to manage their social media activity. Really poor judgement by their internal folks.

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hittodeadDec. 7, 13 6:36 PM

Campbell's probably handed over their social media efforts to some young internal staffers who "know all about that Facebook and Twitter stuff". My guess is that decision today has been reconsidered.

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BallFourDec. 7, 13 8:31 PM

Social media. Easily as many debacles as successes.

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northguy7Dec. 7, 13 8:59 PM

Spaghettios has 11,000 followers on Twitter?! Why?

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shorty12bDec. 7, 13 9:51 PM

Companies short change themselves by going with youth vs experience. Experienced marketing professionals would understand the need for true public relations in dealing with this topic.

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erikj3Dec. 7, 1310:15 PM

Uh oh!

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klondikekidDec. 8, 1312:17 AM

Most reading this understand I assume that a large part of corporate America today is operated by a large segment of well "educated" people (and I acknowledge, many are intelligent) who have come through an education system that pays far too little attention to matters of common decency, historical context and standards once so commonly understood they did not need to be scrutinized. Today's America is the most educated and the least thoughtful on matters that really matter.

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