Engaged employees are the key to building a brand

  • Article by: David Phelps , Star Tribune
  • Updated: December 7, 2013 - 5:22 PM

Low scores on an employee engagement poll, including Minnesota’s last-place finish, inspired designer Joe Cecere to attack the problem.

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bensimontonDec. 8, 13 7:36 AM

Great advice, BUT --- We need to understand the cause of the disengagement in order to correct it. Every person joins a company wanting to be and being engaged. Within a few days or a couple of weeks at most, the person realizes that management does not want to allow them to he engaged so they become not engaged or actively disengaged as the Gallup survey showed. At best they are not fully engaged. Why? Because management believes its job is to direct and control their employees. Directing and controlling is a stark violation of human nature because no one, and I really mean no one, likes to be told what to do and everyone, and I really mean everyone, wants a reasonable amount of autonomy in doing their job because otherwise they will have nothing of which to be proud. These come from the fact that everyone believes in the same good values and that their opposites are bad. Directing and controlling demonstrates gross disrespect and leads most employees to treat their work, their customers, each other, and their bosses with the same level of disrespect. It does not have to be that way. I changed and so can every other manager/exec if they want to do so. The right script is very simple and easy to learn Best regards, Ben Simonton

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TobsterDec. 8, 1311:08 PM

You mean people aren't engaged in their cubicle jobs? Perish the thought! Part of being in the highly educated workforce is the awareness that you really don't matter in your organization. If you leave, there's a line of people waiting to take your spot. There's also the awareness that your boss's pressure on you is only to get their bonuses for the work YOU did, while you get peanuts. Office jobs are so highly structured that it rarely matters who does them. Also, it's not your company so whatever good work you do will still ultimately be credited to the company, not you. You want engagement? Stop working for other people and/or find a more creative job. Or at least something you genuinely enjoy.

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bensimontonDec. 13, 13 4:19 AM

Tobster, In truth, you are the company. No company will ever be any better than its people. If you think you don't really matter then you work for a bunch of bad people and you need to find a better place to work. Unfortunately, not feeling valued and respected is more the norm than the exception and the leaders who cause that are their own and their company's worst enemy. Best regards, Ben www.bensimonton.com

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