Weird social-media trend: being nice

  • by: Will Oremus , Slate
  • Updated: December 2, 2013 - 3:06 PM

First it was Jimmy Kimmel declaring his love for Jimmy Fallon. Then it was the Yankees being nice to the Red Sox, which was almost unfathomable. But now it’s getting out of hand: Arch-rival corporate brands are being nice to each other on Twitter with no discernible provocation whatsoever.

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