Small retailers plan to party till they profit to lure shoppers from big malls during holidays

  • by: JOYCE M. ROSENBERG , Associated Press
  • Updated: November 20, 2013 - 3:45 PM

NEW YORK — The parades and carnivals that draw people to downtown areas across the country this holiday season will be more than big celebrations. They're part of a strategy to get shoppers into small stores.

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