Levin: Manage scarcity or scarcity will end up managing you

  • by: ROSS LEVIN
  • Updated: March 10, 2014 - 5:51 PM

As dusk was approaching on the North Shore, a friend was driving around in circles trying to find the best spot to watch the sunset. Being so focused on finding the perfect vantage point made her miss the sunset. Why do so many of us seem go around in circles at the expense of seeing what’s right in front of us? Believe it or not, this has to do with scarcity.

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