For TV ad buyers, 'art mixes with science'

  • Article by: David Phelps , Star Tribune
  • Updated: October 13, 2013 - 7:34 PM

‘Art mixes with science’ as ad buyers handicap the new TV season’s shows and then choose a portfolio of spots that they hope delivers for clients.

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HarryWildOct. 14, 1312:52 AM

It too bad that the age category of over 49 audience means nothing to the primetime advertise buyers. They are not counting in the paid for TV ads at all. That why a lot of the solid good programs get canceled. The most valuable age category is still the 18-34 age range.

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fentanylOct. 14, 13 8:57 AM

Rebel Wilson is hilarious and I hope her show will add better writers.

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joe_mnOct. 14, 1312:30 PM

The tv remote is great. I can easily switch channel when I see something I don't like.

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