F1 board member Martin Sorrell says races help to transform image of 'tainted' countries

  • by: ROB HARRIS , Associated Press
  • Updated: October 10, 2013 - 1:10 PM

LONDON — Staging a Formula One race — or other major sporting event — is a quick way for a country with a "tainted brand" to improve its image, according to a leading executive of the motorsport series.

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