Downtown Minneapolis' Holidazzle shrinking, going dark

  • Article by: Paul Walsh , Star Tribune
  • Updated: October 9, 2013 - 7:50 PM

This year’s eight parades in downtown Minneapolis will be the last as organizers look for new holiday options.

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thisislameOct. 9, 13 8:05 AM

This is a good start. They should be limited to Saturday and Sunday only. Too many people driving the wrong way and down bus only lanes trying to find where to go. It is too dangerous for people who work downtown. These people are worse than Twins fans...

Tygyr13Oct. 9, 13 8:58 AM

"Hot Seats"? What a way to kill the spirit. I see more 'corporate' coming in. Cutting back nights is a good idea, but they should run it over enough weekends and maybe a day or two a week to stop so much traffic congestion. It's bad enough.

dtmonkeyboyOct. 9, 13 9:00 AM

As downtown becomes a neighborhood, it makes less sense to have the parade. The impact on retail has been minimal. I think something like a Christmas market makes more sense.

colenickmainOct. 9, 13 9:28 AM

You know when Target Corp. gets their hands on something even remotely associated with Judeo/Christian cultural festivities, they are gonna stamp it out with impunity (i.e. Salvation Army kettle debacle a few years back). I have been to this parade several times over the last 20 years. I have always thought it was so generic in its approach to the "holiday" season (Santa Claus and something that resembles a menorah are the lone symbols in the parade that fit with the "holiday" illiteration in the title of the event), and always hoped for a move toward more emphasis on the Thanksgiving/Christmas/Hannukah/NYE/Winter theme. I doubt we will get that. And I guarantee Target's Corporate influence will theme the new brand identity of this parade around psychologically influencing parents on the consumption of toys for children. Think the Minneapolis- based Arndold Swarzeneger/Sinbad comedy flick "Jingle All the Way." But without any use of the word Christmas or Holiday. That's the direction this parade it headed.

jcwuerflOct. 9, 13 9:33 AM

Its a fun thing to do but its the same every year so I appreciate them trying to update it and make it bigger and better so lets hope that's the case !

zygmuntwilfOct. 9, 13 9:41 AM

I think it is unusual to announce that will be ending prior to it starting their last year. This should increase any confusion relating to if they're having it or not, or it tells you why it took 10+ years for them to determine that it wasn't (at least) cost effective. Downtown Minneapolis, you should receive some form of "award for ineptitude" on this. Can the Vikings present it?

biasedmediaOct. 9, 13 9:47 AM

Why announce this when you have no clue what the future is? The article makes it seem like the future will be unrecognizable. I don't like that feeling for what has become a huge tradition for many families. Heck, it is a reason why my suburban family comes to visit me Downtown. No impact on retail, com'on man. I include restaurants in retail and they thrive during this event... not to mention parking ramps also do well. Bah hum bug to the people complaining about traffic! I am cool with less parade nights but I fear that someone in charge has lost vision on what the holidazzle means to so many.

jtkwiatekOct. 9, 13 9:51 AM

One suggestion: for new ideas look to Europe ( Germany, Austria, etc) . They have thousand of winter festivals every year.

nunswipeOct. 9, 13 9:53 AM

The spokes person said it was a well-thought out change, but they don't know what next year's parade will be. These two differences causes this article to cause more questions than it answers.

thorc1Oct. 9, 13 9:56 AM

It makes perfect sense that they make this announcement now to increase demand for the fewer opportunities for the "Hot Seats." These are business folks running the show after all.


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