Chrysler signs Will Ferrell to make pitch for Dodge SUV as 'Anchorman' character Ron Burgundy

  • Article by: TOM KRISHER , Associated Press
  • Updated: October 7, 2013 - 9:40 PM

AUBURN HILLS, Mich. — When you've got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

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