The strategies that lite the way for TV news

  • Article by: Myles Spicer
  • Updated: October 2, 2013 - 6:53 PM

The industry has fallen so far since the days of Cronkite or even Rather. Here are just a few ways it’s gone wrong.

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fairplay2277Oct. 2, 13 7:34 PM

Interesting article by a former ad agency owner, and he was doing so good until he went after Fox News for hiring attractive women who, by his definition, have no business being on t.v. because they couldn't possibly know anything. I guess you have to look like Rachel Maddow to have credibility (which she doesn't but she sure talks like an expert on everything liberal)! And then he made an even more outrageous statement "don't watch t.v. news, read your local newspaper"! Can the Strib be any more left leaning? Ever notice that most national stories are stolen from the Washington Post and New York Times, the two most liberal papers in the nation? Ever read Strib editorials? Can the local reporters and editors be more biased? Buddy, stick to selling toilet paper or whatever your ad agency shills, because you have no business telling people what to do.

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mgmckeOct. 2, 13 9:17 PM

fairplay2277: Actually, to have credibility it's good to have a solid educational background. Rachel Maddow received a bachelor’s degree in public policy from Stanford University. She earned her doctorate in political science at Oxford University, which she attended on a Rhodes Scholarship.

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davehougOct. 2, 13 9:38 PM

I read Walter Cronkite had to fill a 3-hour delay of a moon-shot and was able to ad-lib background about the space race and how the whole procedure works. HE KNEW HIS STUFF. Of course that was before news became part of the Entertainment Division and they closed all the over-sea reporting locations.

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davehougOct. 2, 13 9:39 PM

The sad part is sooooo many in TV news today have no concept of what real quality was. But that was back when the purpose was to inform rather than gain ratings.

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comment229Oct. 3, 13 5:49 AM

The author of this article forgot two points. One, when a specific question is asked, you expect a specific answer.... when the person being interviewed starts with "Well, I don't know about that but..... " the microphone should be shut off because all you are going to get is a political point that had nothing to do with the question. Michelle Bachmann anyone? And then there is the panel, where one member will state an opinion, and the rest of the panel will debate that opinion as if it were a fact, and with smiles all around at the end, they decide that the opinion, was actually a fact, and what is worse, are the people that repeat it the next day with "you know what I heard yesterday?"

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comment229Oct. 3, 13 5:53 AM

PS.... and then there are the people who watch their favorite network news, and I will not name names here, but buy into literally everything that is debated, said, opinionated as a total 100% fact... and these people do not have the ability, even though they will call themselves highly informed, to question some of the information they just got. Too bad Paul Harvey is dead and they cannot get "the rest of the story." One other side note, these organizations that do present opinions, as facts, hate fact checking websites....

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salouOct. 3, 13 6:01 AM

So if you're a woman, republican, smart, successful and beautiful you can't be taken seriously? I'm pretty sure the women on Fox have college degrees, too.

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pumiceOct. 3, 13 7:18 AM

Re: "So if you're a woman, Republican, smart, successful and beautiful you can't be taken seriously?" Not at all, salou. It's not gender or political suasion or abundance of intellect or level of success or appearance or the fact that one has earned a college degree which means one is taken less seriously, it's when one says "[Pepper spray's] like a derivative of actual pepper; it’s a food product, essentially" that one is taken less than seriously.

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spicermOct. 3, 13 8:02 AM

RE "smart successful beautiful", of course you could and should be taken seriously, IF you have intelligent contributions to make -- however, it is Fox itself who has diminished this possibility by presenting these women too often in hot red very short dresses...sitting on a couch or chair with the dress up to their navel...andmaking them look like they came out of the same limited template. I might add that they are not ALL blonde, there are also some brunettes on Fox also making inane comments.

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RankenFyleOct. 3, 13 8:06 AM

And yet, PBS continues to offer intelligent discourse with contrasting opinions by all sorts of body types in an engaging but respectful format...... very hip in a retro kind of way.

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