Target jumps into the digital video fray

  • Article by: Janet Moore , Star Tribune
  • Updated: September 15, 2013 - 12:01 PM

As consumers opt for alternate sources, the retailer will offer a pay-as-you-go system.

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pitythefoolsSep. 15, 13 8:53 AM

I always laugh when posters write how college students always have high end cable. Neither of my sons has any kind of TV service. Anything they want is available for free over the internet. You may have to sit through commercials (remember when one of the "benefits" of pay-for-cable was supposed to be no commercials?) or wait for a day to watch a show. But there's no reason to pay for video service anymore. Sorry Target, just another big miss.

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daurbaniSep. 15, 1312:10 PM

This is sooo far outside of the Target core business. What next offering cloud servicings al a Amazon. This will not have any meaningful impact to expense or revenue side for Target, but just seems like a distraction from the Target core business, and focusing on fixing Target Canada, their multi-channel strategy, and determining how to grow domestically. This is a nice addition, if Target adds this for FREE to the REDCard program, similar to Amazon Prime, but nothing new here.

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