Apple expands into low-end market with 1 iPhone while trying to set 'gold standard' with other

  • Article by: BARBARA ORTUTAY , Associated Press
  • Updated: September 10, 2013 - 6:55 PM

CUPERTINO, Calif. — For the first time since introducing the device that has reshaped technology and culture, Apple will offer two distinct versions of its latest iPhones — a cheaper model made of colorful plastic and another one that aims to be "the gold standard of smartphones" with a faster processor, fancier camera and fingerprint scanner for better security.

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