Procter & Gamble to introduce lower-priced Tide called 'Tide Simply Clean and Fresh' in 2014

  • by: MAE ANDERSON , Associated Press
  • Updated: September 4, 2013 - 3:10 PM

NEW YORK — Procter & Gamble will introduce a lower-priced version of Tide in 2014, a liquid detergent called "Tide Simply Clean and Fresh," as it seeks to attract shoppers on a budget.

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