Food makers' health claims are hard to swallow

  • by: Los Angeles Times Editorial
  • Updated: September 4, 2013 - 10:52 AM

A few years ago, Kellogg Co. embarked on an ad campaign to convince parents that eating Frosted Mini-Wheats cereal would make star students of their children, with higher levels of attention and memory. “Clinical studies” - a revered term - showed that a breakfast of the cereal improved children’s attentiveness by “nearly 20 percent,” the ads said.

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