$10,000 tuition cut pays off for St. Paul's Concordia University

  • Article by: Maura Lerner , Star Tribune
  • Updated: August 31, 2013 - 10:08 PM

 Last spring, as Linzy Heim was narrowing down her list of college choices, she got a call from the softball coach at Concordia University in St. Paul.

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gfgf22Aug. 31, 1311:31 PM

This premise of "slashing tuition by $10,000" is nothing but a marketing ploy by Concordia. The out of pocket cost is exactly the same as it was before this "tuition reset". Concordia has been a high tuition / high discount university for years. Yes, they cut tuition, but the discounts have been equally cut. Need based grants, academic scholarships...ect have been almost eliminated. Great marketing but dont buy into this idea that CSP is a pioneer in reducing the cost of higher education

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elmore1Sep. 1, 13 6:43 AM

A step in the right direction. All colleges should reduce their actual costs by one third and the govt should quit subsidizing the bloated colleges.

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SWSMITHSep. 1, 13 7:55 AM

They reduced the price they charged to students, but they didn't reengineer how they provide services and reduce their expenses.

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decembersueSep. 1, 1311:16 AM

I would argue that even if it is a "marketing ploy" as the commenter says, it's a good one. Many students who are not from the wealthiest families are scared off by the sticker price. Students who are from rich families don't hesitate to apply. The result is less qualified students from rich families going to college and more qualified lower income students not going to college. It's a huge waste of American talent.

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dewarfSep. 1, 1311:45 AM

A follow-up article in 3-4 years would tell us a lot about the strategy and execution of this tuition plan. Right now, I certainly support a school attempting to do something different than simply increasing fees. Let's hope it works for both the school and the students.

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reader2580Sep. 1, 1311:46 AM

I don't believe Concordia ever claimed they were reducing the actual out of pocket cost for the majority of students. They simply reset the list price for tuition. Students who actually had to pay full price are seeing a substantial cost reduction. Concordia admitted in the article that they will need to raise tuition for next year.

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bingcrosbySep. 1, 1312:10 PM

Higher Ed has backed itself into a corner by offering discounting against the published sticker price. Concordia has simply realized that it makes sense for everyone to pay the same amount. Probably reduces their administrative headaches, and obviously, many families like not having to negotiate.

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dtmonkeyboySep. 1, 13 8:27 PM

Tuition was reduced, but so was financial aid, so the net the average student paid has not changed....which makes it a marketing gimmick. The downsides that those able to pay full tuition (which are often foreign students that do not qualify for financial aid) are now also paying less. It is never smart to reduce the price for those willing and able to pay more. It will come back to haunt them.

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EbuddySep. 5, 13 4:36 PM

Concordia is simply paying less in subsidies and they are making up the lost revenue in volume. This is a reasonable, time-tested business strategy. It is neither subversive nor a "gimmick". Combined with the excellent marketing, I’d say it’s a pretty good move. If it works (and it appears to be doing so), then they win. If it fizzles out, they can restore their previous structure (or phase it in over time) and they've really lost nothing. If I were considering a school, they’d certainly be on my list.

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