Schafer: Here's how our stupid choices may be rational

  • Article by: LEE SCHAFER , Star Tribune
  • Updated: August 28, 2013 - 8:51 PM

The marketing professor Vladas Griskevicius thinks we humans are not nearly as stupid as he once thought.

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defeatalecAug. 29, 13 6:26 PM

The Toyota Camry Hybrid LE (sticker price $26,935) costs $3,460 more than the Camry LE ($23,475). But the hybrid's five-year ownership cost is $150 less than its nonhybrid sibling's. Kelley Blue Book's ownership cost calculator (http://www.kbb.com/new-cars/total-cost-of-ownership). Source: http://cars.chicagotribune.com/fuel-efficient/news/sns-201305241100--tms--kplngmpctnkm-a20130607-20130607

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davehougAug. 30, 1312:41 PM

When his daughter turned 4 years old recently, the Disney Store was selling her favorite princess dress for $50, a pretty steep price - - - Betcha that $50 brings more warm happy memories than any other $50 :)

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