Paul Bunyan and Babe's welcome MNsure pitch

  • Article by: Editorial Board , Star Tribune
  • Updated: August 21, 2013 - 6:52 PM

Heed Bunyan, Babe. Check out website, inquire about subsidies.

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jbpaperAug. 21, 13 7:08 PM

"Yet a new analysis from the respected Kaiser Family Foundation suggests that 48 percent of people currently buying coverage on their own will be eligible for the sliding-scale tax credits to offset premium costs." ------ Isn't 48 percent pretty close to the percentage of people that don't pay any federal income tax? Coincidence?

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jbpaperAug. 21, 13 7:13 PM

A local tv station did a story the other night about using Paul and Babe. They stated that 30% of those that currently do not have insurance are new immigrants. They also reported that most of them had no idea who Paul and Babe are. Not sure if it was such a great idea to choose local icons when almost a third of the people they are focusing on have no idea who they are. Nice job MNsure, that's $9 million well spent.

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erikj3Aug. 21, 13 8:07 PM

"Isn't 48 percent pretty close to the percentage of people that don't pay any federal income tax? "...Almost everyone pays taxes. Sales taxes, gas taxes, payroll taxes, even if they don't pay income taxes.

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luzhishenAug. 21, 13 8:09 PM

"They stated that 30% of those that currently do not have insurance are new immigrants." That sounds bogus...but what station was it?

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fwallenAug. 21, 13 8:19 PM

What an amazing waste of staff time and money. Only the government can waste money with illconceived promotion of an ill conceived program. Throw in an incompetent administration and you have the Trifecta.

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gutshotAug. 21, 13 8:40 PM

Those complaining folks in Bemidji should travel to Ely to get a lesson in humor!!! Have they ever read the Paul Bunyon stories--they are full of mishaps like his reversible dog, Sport!!!

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jbpaperAug. 21, 13 9:20 PM

Found the script to the video of the story, apparently I misunderstood what he said the other day. This is the actual line:

"The ads, which claim there are 10,000 reasons to have health insurance, aim to be clever and cute, but 30 percent of uninsured Minnesotans are member of minority groups, and many are new arrivals. For those who didn't grow up in Minnesota or the U.S., Bunyan and Babe aren't familiar faces."

It may not be a third but there still is a lot of people here who have no clue who they are.

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sidneyfalcoAug. 21, 13 9:22 PM

"They stated that 30% of those that currently do not have insurance are new immigrants. They also reported that most of them had no idea who Paul and Babe are. Not sure if it was such a great idea to choose local icons when almost a third of the people they are focusing on have no idea who they are." jbpaper -- so are we supposed to use Hmong, Somali or Mexican folk heroes to speak to each audience? Puhleeze. I'm sure the media campaign will have components that you haven't seen that reach to the various constituencies that are important to enrollment. As the editorial said, the initial burst of publicity has achieved what it was suppose to do -- generate awareness of MnSure.

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jpcooperAug. 21, 13 9:48 PM

erick3 "Almost everyone pays taxes. Sales taxes, gas taxes, payroll taxes, even if they don't pay income taxes.

if they are not paying income taxes they are not paying enough to cover their fair share!

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mrprogressiveAug. 22, 1312:54 AM

Clever name, MNsure rhymes with INsure. Was expecting something lame and narcissistic like MY insurance which seems to be common lately (MY Cub, MY Medica, MY Panera, MY eBay, etc.)

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