Minnesota health insurance exchange aims for a big ad splash

  • Article by: Jackie Crosby , Star Tribune
  • Updated: August 19, 2013 - 1:45 PM

An advertising blitz to attract people to the state’s health exchange will kick off with Paul Bunyan and Babe at the State Fair.

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simplicity1Aug. 18, 13 9:46 PM

Warning: There is a news story out there which indicates the people known as Health Exchange Navigators do not have background checks done before getting all up in your private business.

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alanam8Aug. 18, 1310:15 PM

Who at BBDO thought that Paul Bunyan and Babe the Blue Ox would be a great way to attract uninsured immigrants - of which there are tens of thousands, if not more, in Minnesota - to MNSure? Newsflash to BBDO: the 1950s are over, and this is not "something fresh and unexpected." It's tone deaf.

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wayzata1985Aug. 18, 1310:35 PM

Hey Star Tribune - who about a story our elected officials are trying to get out Obamacare? Specially those of them who voted for it! What's good for the people isn't good enough got them. While your at it, mind the good folks of Minnesota of all the promises that were made by Washington on how it is going to be cheaper and being able to see their current doctors.

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drposterAug. 18, 1310:47 PM

They're not even sure it will work yet and are spending money on an ad campaign.. Our govt.. gotta wonder.

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northguy7Aug. 18, 1311:10 PM

If Paul and Babe aren't appropriate for the campaign, who would be better spokespeople?

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sternitzkyAug. 18, 1311:30 PM

If MNshare is such a great product, why the need to spend $22 million to get the word out about it? Oh yeah, they need to convince all the young people to buy something statistically they do not need in order to pay for someone else's healthcare.

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mglovettAug. 19, 1312:08 AM

Insurance companys will be restriced in their advertising, but not the state. People will be required to buy health insurance or pay a fine and the taxpayers are spending a fortune on advertising? The entire program is style over substance.

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idiocracy2uAug. 19, 1312:08 AM

So, I go to mnsure.com and I find my insurance would only cost me 6 times as much a month. That is depending on what level the government wants me to have. Thank you to all the people that didn't read the bill. If it costs that much, I will join the ranks of the uninsured... 30M to 200M in one fell swoop! Rock on... Don't worry, I will purchase my own and not worry about funding those that were covered before. Good luck... Go Dems!

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krugerscottAug. 19, 1312:46 AM

Just got the word from my wife who works at the U. because of the affordable heath act are rates are going up and our coverage is going down.Our unfunded liability is at 90 trillion dollars and will skyrocket with this program.There is an estimated 87 trillion dollars world wide, I dont think taxing the rich is going to cut it.Its like we have blinders on and just keep heading to the cliff.Obama put off implementing it with big businesses because he knows it will devistate the economy and they want one more election to go their way.I am worried to death for my children and grand children.I hate to say it as a person who has always loved this country and risked my life for it in the Marines during Vietnam but I would leave it if I could

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crystalbayAug. 19, 13 3:12 AM

" would be a great way to attract uninsured immigrants - ".................The reason much must be spent on educating the population is that the anti-ACA troops have been pouring millions into a national misinformation campaign. The comment is quotes here is a perfect example: there is a specific clause in the new law EXCLUDING illegal immigrants even if they pay out of pocket for coverage. It's prohibited, in other words, but that doesn't stop the right wing fear-mongering and lies about ACA.

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