Paul Bunyan, Babe the Blue Ox lead MNsure's media blitz

  • Article by: Jim Adams , Star Tribune
  • Updated: August 18, 2013 - 9:50 PM

Paul Bunyan and his Blue ox will promote the state’s new health insurance exchange

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justincase12Aug. 18, 13 5:11 PM

All I can say is Good Luck. "

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petepelosiAug. 18, 13 5:12 PM

Perfect! Two fictitious characters to promote Obamas signature legislation which will be the single biggest political flop ever introduced to America. I was also pulling for the Three Stooges or Goofy but this is just fine.

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jbpaperAug. 18, 13 5:22 PM

"BBDO Proximity, which was paid $9 million for marketing campaign this year,..." ----- Does that include the cost of the ads or just to come up with the ads?

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louie73Aug. 18, 13 5:24 PM

Mine reads Land of ten thousand reasons to never vote for a liberal DEMOCRAT !

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benleeAug. 18, 13 5:30 PM

If we now have MNsure, do we still need MinnesotaCare, General Assistance Medical Care GAMC), SCHIP, and medicaid? Is it necessary to have 5 health care plans for the needy people in Minnesota?

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petepelosiAug. 18, 13 5:50 PM

From the Wall Street Journal Actuaries say individual plan claims will rise 32% under Obamacare July 27, 2013, 6:56 PM By Russ Britt You could say this is the other shoe dropping, only this might have better served as the first warning…. The Society of Actuaries has released a report that concludes claims costs in individual health plans — expected to get more crowded as the health-care overhaul known as Obamacare takes effect — will rise by an average of 32% throughout the U.S. once the landmark law is fully enacted next year.

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Truckman182Aug. 18, 13 5:54 PM

Biggest middle class tax hike in American history.

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censormaxxxxAug. 18, 13 6:06 PM

disgusting misappropriation of Minnesota individualistic and freedom loving icons. You liberals are completely out of control

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mnpikeyAug. 18, 13 6:11 PM

I don't care how they market it, if it doesn't save me close to $3000/year like Obama promised, FORGET IT.

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vampress_meAug. 18, 13 6:46 PM

Well, it'll be appropriate advertising. Obamacare is about as big of a pile (mess) as Babe the Blue Ox can leave behind.

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