New Cargill sweetener aims at the giant worldwide cola market

  • Article by: MIKE HUGHLETT , Star Tribune
  • Updated: August 10, 2013 - 3:37 PM

Getting the taste right has been a challenge, but the opportunity is great.

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sandpoint17Aug. 11, 13 8:50 AM

"Cargill’s brand of the sugar substitute stevia, which is extracted from the leaf of a shrub and is considered a natural zero-calorie sweetener." --- Have you ever seen those "grape" juices where the number one ingredient is apple juice? Well Cargill's Truvia is like that. The number one sweetener in Truvia is Erythritol not stevia.

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tooty123Aug. 11, 1311:01 AM

Truvia is a good sugar substitute because it doesn't leave that after taste like other replacements. I have used it since it came on the market and still have problems with carbonated drinks that leave an after taste. More research is always a good thing when it comes to foods and drinks.

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buzzard23Aug. 11, 13 1:55 PM

Food does not have a label or require testing in foreign countries or need FDA approval. Products have labels, require testing in foreign countries with lax rules and needs FDA approval for USA. Eat food, not "products"!

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richmurrayAug. 12, 13 1:47 AM

Turns out, aspartame is far more toxic than suspected before 2007, when Prof. Woodrow C. Monte, Food Science and Nutrition, Arizona State University, retired 2004, presented evidence that the 11% methanol (wood alcohol) part of aspartame is made into formaldehyde right inside the cells of 20 human tissues with high levels of the ADH1 enzyme -- he gives a free online archive of 786 full text medical research references at his site WhileScienceSleeps -- just Google to find...

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billstoneSep. 4, 13 1:18 PM

Truvia is not stevia, and its ingredients are not stevia. Erythritol is a sugar alcohol that is made from genetically modified corn (i.e. its DNA has been chemically modified in a laboratory to withstand high levels of pesticide and herbicide which are absorbed by the plant and which you eat). Sugar alcohols are notorious for digestive troubles. NO THANKS!

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