Firms dust off tobacco marketing playbook amid pending regulation of electronic cigarettes

  • by: MICHAEL FELBERBAUM , AP Tobacco Writer
  • Updated: August 3, 2013 - 9:50 AM

RICHMOND, Va. — Companies vying for a stake in the fast-growing electronic cigarette business are reviving the decades-old marketing tactics the tobacco industry used to hook generations of Americans on regular smokes.

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