Firms dust off tobacco marketing playbook amid pending regulation of electronic cigarettes

  • Article by: MICHAEL FELBERBAUM , AP Tobacco Writer
  • Updated: August 3, 2013 - 9:50 AM

RICHMOND, Va. — Companies vying for a stake in the fast-growing electronic cigarette business are reviving the decades-old marketing tactics the tobacco industry used to hook generations of Americans on regular smokes.

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elind56Aug. 5, 13 3:01 PM

The livlihood of anti-tobacco organizations depends on continued, brisk sales of cigarettes. E-cigs threaten their bottom lines and they will do whatever they have to to either ban e-cigs or get a cut of the action.

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