At Target, innovation begins from within

  • Article by: Thomas Lee , Star Tribune
  • Updated: August 12, 2013 - 11:09 AM

The retail giant is moving speedily to catch up with and surpass new technologies and expand its customer base.

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pitythefoolsAug. 4, 13 8:07 AM

Hate to say it Target, but I see no difference. Your web site works just like it did when run by Amazon. Your in-store experience is actually behind retailers like Kohls. Your product assortment is nothing new. I see no differentiation at Target, especially since Wal-Mart has apparently learned that they have to keep their stores clean enough that you don't feel slimy after visiting one. I still don't shop at WalMart, but I have no reason to shop Target.

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popsantaAug. 4, 13 9:08 AM

Was this written by Target PR?

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az2010Aug. 4, 1310:18 AM

Its good to see Target constantly working towards transforming its business into a multi-channel model. The alternative is to get fat and happy like Best Buy did when Circuit City went bankrupt and then suddenly find you've been lapped by more nimble competitors.

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bythebeachAug. 4, 13 1:07 PM

I do quite a bit of shopping and research online, and I have to say that Target's website is one of the worst shopping sites out there. The website provides little info on products, products that are no longer in-stock are prominently featured, and the search/filter features never makes sense. While I think it's great they're trying to embrace technology internally, perhaps they should spend more time doing so in a way that's going to make it easier for the customers to shop, which will be the most meaningful for Target's bottom line.

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wingknutAug. 4, 13 5:39 PM

For all this hi tech glitzy computer social media marketing, the TGT website is still plain and boring to shop. And I agree that their search engine doesn't work very well.

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espietzAug. 5, 13 1:22 PM

Target may be "building a better mouse trap" behind the scenes, but until they fix their not user friendly web site, they have no "street cred" with me when it comes to technology. That website has been bad ever since they left the Amazon platform. That was over two years ago, and it is still a pain to use to this day. There is no excuse for it. Nothing behind the scenes matters if the stuff the public uses is as horrible as the website.

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d434478Aug. 5, 13 2:35 PM

Do not like shopping at Target...on line or in the store. I think they have been out played by those better at the mouse trap...like Costco. Better than Best Buy but not good enough. I had one too many fiascos ordering from the Registry online for wedding gifts...no more! In one case, the item shipped came from out of country and they could not even include a notice that the gift was from us...pathetic!

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goldencroAug. 5, 1310:45 PM

I wrestle with all the bumming people do on Target and Best Buy. These are huge employers of our city. White collar $ we see reinvested. I have said this about Best Buy haters in the past too. We want these companies to win people. Get behind them.

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tani12Aug. 6, 13 1:58 AM

I guess I just don't get Target. I shop in their stores. They paint a toaster red and charge $34.99, when I can get the same model in white at Walmart for $19.99. Target can talk all it wants about innovation, but unless there's something behind it, it's all talk. Another reminder, innovation doesn't matter if it doesn't improve the customer experience.

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laroccoAug. 9, 1311:26 AM

ughhh. I despise the whole culture behind Target. They think they are this sophisticated high end retailer when in reality they are just another big box "discount" chain that has survived only by the fact that they now sell groceries.

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