General Mills now sees growth in products, not deals

  • Article by: Mike Hughlett , Star Tribune
  • Updated: July 9, 2013 - 11:23 PM

Mergers and acquisitions will take a back seat as the company rolls out more than 200 new cereals, soups and other foods.

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scubadoo68Jul. 9, 13 2:03 PM

It's about time seeing companies beginning to innovate by introducing new products rather than mergers and acquisitions.

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spittlesnackJul. 9, 13 4:19 PM

YAY! How about reducing prices to increase volume?

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buzzard23Jul. 9, 13 4:48 PM

Just what we need in the grocery store: more highly processed "food". I wonder if any of these new products will contain corn, high fructose corn syrup or partially hydrogenated oil? Be careful out there. The General was recently busted for using a cheap filler in their "Greek" yogurt. Once consumers found out, they changed the formula.

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hamermanJul. 10, 13 9:34 AM

I agree with buzzard23. When are we going to wake up and see that eating candy flavored grain that's been overprocessed is setting our kids up for a lifetime of obesity. shop the perimeter of the grocery store and stay away from things that come in boxes as much as possible.

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beegusJul. 10, 13 9:52 AM

Maybe what General Mills ought to do is to reduce the number of sugar-engorged cereals they pitch to children and replace them with healthy ones. Childhood obesity would come down and kids would be much healthier.

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luzhishenJul. 10, 1310:15 AM

Rolling out all those new products is another way to keep competitors off the shelves. When a company as big as GM talks (and spends promotional dollars to buy shelf space), many retailers listen.

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azsunloverJul. 10, 13 1:39 PM

I also agree with Buzzard23. What General Mills (and all big agra companies) need to do is quit filling our food supply with GMO grains, high fructose corn syrup, palm oil, and preservative laden foods. Several years ago I quit purchasing all these processed/convenience foods. I make our own yogurt, granola, bread products, convenience foods (pancake mix, Bisquick clone, mac n cheese etc) from scratch with quality bulk ingredients and store them in my pantry. It's been years now since I bought this junk. This game plan is a loser because it changes nothing about the poor business practices and the junk food they pass off to the American consumer.

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