Mall of America unveils a new, colorful logo

  • Article by: John Ewoldt , Star Tribune
  • Updated: May 15, 2013 - 8:26 PM

Even Mall of America’s iconic logo is getting a makeover.

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jessy03May. 15, 13 2:19 PM

No image of the logo in the article? What's the point?

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dirtydogsMay. 15, 13 2:34 PM

Liked the old one MUCH better. More patriotic. This psychedelic star is too much for me.

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cabramsMay. 15, 13 2:49 PM

Nicely done Duffy. Moved beyond the traditional "America" theme to something far more retail.

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epaxMay. 15, 13 3:06 PM

Dig it. Much more contemporary, fitting for the Mall.

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yathinksoMay. 15, 13 3:29 PM

Fugly, think I have jeans from the 70's that look like that.

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mouthwashMay. 15, 13 3:31 PM

I know I've seen something like that before. Patent attorney are probably already on that logo.

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bredpathMay. 15, 13 4:49 PM

Well, you could say "I've seen something like that before" about almost any logo. You only need to change it about 15% to avoid trademark infringement. Personally, I like the new logo.

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nodaker66May. 15, 13 5:49 PM

It's fitting the logo should should follow the decline the Mall seems to be experiencing from a destination to just another mall. Oh wait...you still get to walk 10-times further to get what you want. The positive comments must be coming from aspiring Graphic Designers looking to get on with Duffy. Sorry, but a bit Boring coming from one of the branding elites.

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msfb99May. 16, 1312:24 PM

At least they've moved away from the MOA branding, which no one called it.

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mnniceguy763May. 16, 1312:52 PM

Looks pretty stupid.

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