Dark & Stormy: Determined to attract young theatergoers

  • Updated: April 5, 2013 - 2:34 PM

Sara Marsh has started building an audience in her target demographic — 18- to-35-year-olds — by doing edgy, fraught works; by marketing through social media, and by creating buzz through unusual venue choices. “Speed-the-Plow,” Dark & Stormy’s second show — its first show was a staged reading — was extended by a week and put the Twin Cities theater scene on notice.

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