How does U lose money selling beer to Minnesota football fans?

  • Article by: D.J. TICE , Star Tribune
  • Updated: March 21, 2013 - 8:36 PM

Wednesday, the first day of spring, was a cold day in a helluva fine place to live. And the sun shined bright on Minnesota’s challenges that day, to judge from the Star Tribune’s front page.

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senjh23Mar. 21, 13 8:38 PM

It was a bad idea to start with -- college athletics formally mixing with beer. The legislature held our for awhile, but some Wisconsin immigrants must have snuck in. This is an example of why you can be a big supporter of higher education and still find grievous fault with the stone-deaf administration of so many bureaucratic, financially inane and self-serving University practices. The presumptive superiority and fanatic sense of entitlement of University faculty and administration is sickening.

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elmore1Mar. 21, 13 8:43 PM

Good article! The ineptitude at the U is beyond belief. They ought to fire all of the leaders and bring in a turnaround expert (Jack Welch) to show them how to run a business and manage a budget. The U should be providing our kids with a quality education at a reasonable price. They couldn't run a lemonade stand. Time for the legislature to micro manage this embarrassment.

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rockwood50Mar. 21, 13 8:51 PM

Who is going to walk that far in one end zone for a $8 beer. Needs to be served @ the Concessions to make it more convenient.

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wileyrulesMar. 21, 13 9:30 PM

Or don't sell it at all.

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verdepatoMar. 21, 13 9:31 PM

Once again it is proven that government and academics cannot even manage to make a buck selling beer My 3 year old grand daughter could of made a killing at the prices they are charging When will we quit giving these fools our money?

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JvonkorffMar. 21, 13 9:32 PM

When I read the article about losing money, it looked as though all of the capitalized startup costs were paid out of the first year's revenue. It was really hard to tell from the article, but if that is true, that would be like subtracting the costs of the kitchen equipment and restaurant furniture from the first year's revenue and saying that the business lost money.

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snoozebuttonMar. 21, 13 9:39 PM

A healthy profit probably *was* made here: by Aramark, the concessions company. They kept 78% of the revenue and gave the U just 22%. Their contract predated the beer sales by several years and was based on selling hot dogs, sodas & nachos. The U never really wanted to be in the alcohol business (and should NOT be); they just wanted to serve booze in the confined high-dollar suites but were forced into setting up the awkward beer garden for everyone else.

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davehougMar. 21, 13 9:51 PM

Put a miser in charge of higher education. At least they know the value of MY dollar.

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ekholmMar. 21, 13 9:56 PM

This is our higher education instution that can not tell $16,000 from $(16,000) or -$16,000? I guess its time for the U staffers to take some of their math 101 courses....

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bluemocoMar. 21, 1310:11 PM

Rockwood - you have the answer. There's no reason to set up the 'beer garden' as the only place to buy a beer. Just run taps at concession stands located all around the Bank, check ID's, and sell the beer. It's not rocket science. This is how we bought beer at the Dome for many years. Keep the beer garden, but maybe set up just one or two smaller points of purchase. Heck, they could bring in some 'stand up' tables for people to congregate around in the west end of the stadium.

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