Digital Life: Getting rich with a viral video – or not

  • Article by: ERIK LACITIS , Seattle Times
  • Updated: March 19, 2013 - 6:01 PM

A bazillion hits on YouTube does not always – or even very often – equate to sudden wealth.

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turgidMar. 19, 13 9:10 PM

I don't know what companies pay to have a million people view their ad, but it ain't 400 bucks! What a racket for YouTube and Google.

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herby2013Mar. 20, 13 6:24 AM

Google takes a big slice of advertising revenue, especially on videos on Youtube. It costs a fortune to pay for all the hard drives and data transfer to operate Youtube. So don't expect much. And you need to have a very high number of views and appeal to a sought-after audience for advertisers to be willing to pay to attract those viewers. Then we have the BAD ECONOMY. Online revenue is down for everyone. When the economy is bad people are tighter with their money, less likely to spend, and advertisers are less willing to spend money on people who are less willing to spend money. If the economy was more normal like it was before 2009, advertising income would be triple what it is now. But, who can possibly complain about making money for a video they made for fun?

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