Summit Brewing has a new logo on tap

Article by: Mike Hughlett , Star Tribune
Updated: February 21, 2013 - 9:26 PM

Summit Brewing Co. said Thursday that after 14 years of the same, distinctive logo, it is switching to a more stylized version that retains the barley, hops and diamond motif.

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medvezhonokFeb. 21, 1312:39 PM

The new logo is baad and not stylish as they say. Bring back the old label and leave it alone.

heinrjFeb. 21, 1312:41 PM

I like the old label more. Its like the New Coke, remember that failed branding effort?

sladedogFeb. 21, 1312:50 PM

I love the old label... this new label is lame.

mhorton515Feb. 21, 1312:51 PM

Terrible redesign. Looks cartoonish. Love the beer. Hate the new logo

jugglerFeb. 21, 13 1:00 PM

Please tell me the owners little grade school nephew did this new "design" and that you didn't pay a designer for this trash.

janicemertzFeb. 21, 13 1:02 PM

It is a new image to disguise a destructive product. Add a $1.60 / quart tax to keep it out of the hands of children. If it saves the life of one child...

roodougFeb. 21, 13 1:16 PM

Now it looks like the name of the beer is "Sum Mit". Boo!

atoonceFeb. 21, 13 1:28 PM

can't say I care that much, but I do think the old logo is a lot prettier.

wallinmFeb. 21, 13 1:37 PM

I am sure this is a cost savings tactic. The old logo looks better but is likely difficult and expensive to print. The new logo will likely save Summit money as it has fewer colors and a simpler design. Call it what it is.