Delta alters its rewards program

  • Article by: Christopher Elliott , Washington Post
  • Updated: February 9, 2013 - 2:24 PM

Soon, earning “elite status” is going to cost you more than ever.

  • 17
  • Comments

  • Results per page:
srossFeb. 9, 13 9:39 PM

The fact is there are too many elite fliers with Delta right now. As a Diamond level flier myself I am amazed when I am at a gate and look at the monitor and see 50-60 even more fliers listed for upgrades of maybe 2-3 seats left in first class. I used to be upgraded 5 days in advance, in recent months it tends to be done when I arrive at the airport. I can only imagine what it is like for platinum, gold and silver fliers. Delta had to do something about this and they decided to reward those who not only fly a lot but who also spend a lot. With my spending on the Delta Platinum credit card I will have no problem with the newest rules. I realize some will have serious problems now.

13
1
honeybooFeb. 9, 1310:36 PM

sross is right - "Elite" status isn't. When 100 people rush the gate for "Sky Priority" boarding - and that's AFTER First Class, children, the elderly and infirmed have all boarded (not to mention all the Coach travelers that blow off the boarding protocol) - you're no worse off having no status. Delta has diluted the program so much that Gold and Platinum are meaningless. Credit card miles earned further dilute the status of real frequent fliers. The program has become a joke.

13
1
rdietermeierFeb. 10, 13 8:37 AM

I remember when flying on an airline was a great experience. We've since turned it into a hassle and a chore.

14
2
scrappycat48Feb. 10, 1310:54 AM

With all the mergers that have happened, there are fewer airlines. With fewer airlines comes less competition, so the surviving airlines don't have to work nearly has hard to get your business. They can change their loyalty programs, and if you live in a hub city, you will probably end up flying on that airline anyway, as you will have more nonstop options. If US Airways and American merge, you have only three of the legecy carriers left. I wonder how long before all three of those will merge. Then the question becomes, will that airline, being so big, really need a loyalty program? Yes, there are low cost carriers, but those low cost carriers don't serve nearly as many cities as the big 3.

7
2
mn2niceFeb. 10, 1310:55 AM

In all the years I have been a SkyMiles member, the program has benefitted me just once. And the one time I did fly using miles for the ticket, the flight was delayed, and I missed my connecting flight. They didn't even offer to put me up in a hotel for the night. I had to pay for that myself or sleep in the airport. It now no longer makes sense for me to be loyal to an airline which does not value that loyalty. Goodbye Delta.

4
2
misterfloydFeb. 10, 1311:07 AM

BAIT & SWITCH just like the banks and checking accounts. Dump the big guys and help thhe small guy grow his business. Goodbye to DELTA, US BANK, WELLS FARGO and others. Those multi-million dollar paid CEO's will not be seeing any of my hard earned nickels and dimes again.

9
3
philrmFeb. 10, 1311:46 AM

Reaility says DL made a choice. Too many Elite. You can buy your way to the top, but for what? This will help us break off with "The Elite addition". You know what I mean, the trips to no where to maintain staus.

4
1
philrmFeb. 10, 1311:54 AM

Should read Elite Addiction

2
1
davewtcFeb. 10, 1312:40 PM

""... Delta had too many elite-level fliers competing for a limited number of perks, and “something needed to be done.”" >> They certainly do. And the reason is that they arranged for almost anyone to attain elite status by buying their way into it, diluting the the awards available for those of us who parked our you-know-whats in Delta seats to attain it the hard way. Now they couch this change as a way to single out the "real" frequent fliers and treat them "special." You gotta hand it to their marketing types!

7
2
love101Feb. 10, 13 6:31 PM

I'm Skymiles Platinum and get first class upgrades fairly often -about 50%-60% of the time. I'm still pretty damned happy with Delta, and with my Amex card spending it eliminates this new rule. Yes, there's tons of Elite members now, I too have been part of the 60+ herd trying to board but overall it's still a net benefit for me.

4
0

Comment on this story   |  

ADVERTISEMENT

Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT