Best Buy's Super Bowl ad with Amy Poehler missed the mark, some critics say

  • Article by: Thomas Lee , Star Tribune
  • Updated: February 5, 2013 - 9:19 AM

Super Bowl ad needed more focus on Best Buy’s product expertise, two ad experts argued.

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mmankoFeb. 5, 1312:41 AM

Critics have never shopped at Best Buy, that's why. Although there are a select few sales people that could talk about the products, no, this ad should not have had him talking more. I hate shopping there because I've never been able to find someone who knows anything other that what is already printed on the product card, which they read to me as if I can't read for myself. In fact, years ago when I worked for the competitor CC I had too many people comment on my product explanations in comparison to BB, telling me that they were no help at all.

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rhbush2003Feb. 5, 13 7:25 AM

Given the positive feedback and ongoing discussion, perhaps this story is as much about Day and Zane needing to sound knowledgable than it s about the actual effectiveness of the advertisement.

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wndwmkrFeb. 5, 13 7:26 AM

Doesn't surprise me. Best Buy has lost contact with the normal customer.

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birdpeepFeb. 5, 13 9:55 AM

You can argue about the effectiveness of the ad in delivering the proper message, but what percentage of the population even knows who Amy Pohlad is? Any actress off the street would have been as effective in that setting. By the way, who is she? in case you're wondering, I misspelled the name just to see if people actually read these things.

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xjritterFeb. 5, 13 3:39 PM

Amy Poehler - the star of TV's funniest show, Parks and Recreation. If you really don't know who she is, it's your loss.

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rochfanFeb. 5, 13 3:57 PM

Richard Schulze will fix all this. He's had a lot of time to see and hear what's wrong and doubtlessly has plans to address the shortcomings. Mr. Joly has done a good job but there is nobody like the founder who constructed it all to be able to reconstruct, refocus, bring together customers who will spin off technologies. start businesses, create jobs, and strengthen cities where they are located. Better than a country of off shore call centers and warehouses.

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quizzyFeb. 5, 1310:27 PM

Oh, birdpeep, I think people who have watched Saturday Night Live would know who she is. And someone has already mentioned Parks & Rec, which is the best show on TV right now.

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jdguy456Feb. 13, 1310:43 AM

I disagree, I think Best Buy got their point across while making a funny commercial. If they did what the author of this article suggested, the commercial probably wouldn’t have been as funny and had less of an impact on Super Bowl Sunday. What do Clydesdales have to do with beer and Danica Patrick have to do with URL domain hosting? Sometimes it is not all about being 100% informative, but more about positive association with your brand.

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cdhauckFeb. 13, 13 1:04 PM

I loved the ad. In a light hearted way I related to Amy Pohler not really understanding the cloud and all of the other products she was questioning. I am that customer. I feel like Best Buy is a resource to help me figure it all out and I've found the blue shirts to be friendly and capable.

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