But they have been featuring polar bears in their ads for years.

A serving of pop is 8 oz, and should be a treat. How many people drink it that way? A McDonalds Hamburger has the same calories as a 20oz bottle of pop. You'd gain weight too if you had multiple hamburgers in addition to your meals.

An attempt to curry favor with regulators and scolds that will ultimately prove to be a wasted endeavor. Big Beverage has an indelible bulls-eye painted on their deep pockets and they're being set up for a shakedown. The demonization is nearly complete and the shrill cries for a soft-drink tax are echoing off the walls of legislative chambers all over the country.

SO why should Beyonce be pushed to donate her money? She signed a contract, a business contract. She has every right to do so without pressure. PERSONAL RESPONSIBILITY is key. Yes, 8 oz is one serving, but also with other foods you will find that they are not sold in single servings, every company is guilty. Why should there be a soda tax? Why should I be restricted because mommy wont cut little johnny or suzy off the soda? Teach Personal Responsibility, stop acting like its everyone elses fault, its your own people.

it's all about the tax money plain and simple, Coke singled out because of their market share, why else would they make a rediculas comercial about a polar bear with diabetes

Studies have shown that people are a lot more aware of the calories that they are consuming when it's food (e.g. hamburgers) than when it's soft drinks. Part of it is that fluids drain from your stomach so much faster than solids, so you feel "full" for a shorter period of time. But it also may be that people don't think about the difference between full-sugar soft drinks and diet soft drinks/water. It's pretty hard to ignore the calories in a double cheeseburger.

Wow, 140 calaries in an eight ounce can of pop. I see people get a big 32 ounce container of pop and also get a meal on top of that. Well over 1000 calories for just one meal. Just the 32 ounce container has 560 calories. That alone is more than enough for the calorie intake for 1 meal. People should limit their total daily calorie intake to no more than 1500 calories.

Pop started out as, and was intended to be a treat. Can you imagine if people ate as much ice cream as they drink pop? The industry grew too big & marketed what once a treat as a main food staple - that is the primary problem - along with parents not parenting & restricing access. Add to this the cheapening of the ingredients (high fructose corn syrup) from factoring processing techniques & you end up with today's obesity "epidemic". What a surprise! (not) At least the public is waking up & demanding change.

Pop started out as, and was intended to be a treat. - Actually, that is incorrect. Pepsi-Cola, Coca-Cola, Seven-Up, etc.. all started out as medicines containing the likes of cocaine and lithium. When public pressure and regulation caused the companies to cease using those ingredients they switched to caffeine. There is a reason why the soda fountain started out in drugstores. These are just old patent medicines that changed with the times, but still use the techniques of marketing to youth, selling ultra-large sizes, etc.. to keep their market.

That is why DR PEPPER is named as such. Was such a horrible cough/cold medication, changed up the formula and....now still tastes just as horrible as a bad cough syrup, but sold as a TREAT FOR YOU. Pop/soda did not used to be the NORM. Households would buy it when there was an illness in the home, nausea would get you some warm coke, or the 7UP bottle made its way to your fridge. A treat would be a rootbeer or orange or grape soda. Along comes the 80's and on, you had more fast food places taking root, it became a cool place to take your children, now it has replaced your family dinner table completely EXCEPT FOR THE SPECIAL times. A total reversal of previous use. And yes, many of us look about 1/3 larger than we were back then too. HAVE IT YOUR WAY.