Cheap chic, luxury didn't blend well

  • Article by: JOHN EWOLDT , Star Tribune
  • Updated: January 5, 2013 - 3:57 PM

Analysts and shoppers say the Target + Neiman Marcus collection was too pricey, too frivolous.

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woodyagJan. 6, 1310:10 AM

Hey, Tar-zhay. I'll explain it to you. When I shop with you; I expect 4 things: reasonable price; somewhat above average quality; esthetically attractive; and - somewhat functional. Actually useful; somehow. NM is - unreasonable price; and; often of no actual utility. Meh. 2 strikes, I'm outta there. 1 strike- maybe, if it's on sale, and I'm in the mood. Otherwise- oh, right- actually I don't have any spare cash...

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TobsterJan. 6, 13 3:39 PM

Target is where you buy things like window cleaner and toilet paper. I'm all about the one-stop-shop, but higher-priced niche items belong at higher-priced niche shops. When you sell (alleged) luxury/designer items at places like...Target...it loses its impact pretty quickly. Not only that, but selling brands that people immediately associate with "expensive" doesn't bode well for the everyday shopper who will consciously or subconsciously think that everything at Target is more expensive. Attn Target: stop trying to be something you're not. You've been trying far too long. You're a modern-day general store. Stick with that. That's what people like about you, and go to you for.

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struthyJan. 6, 13 6:22 PM

ehh. I was really excited about this collection when it was announced but when I saw all the items online, I found them all boring. There wasn't anything that excited me. I don't understand why a store would limit the number of items you could buy. 5 is a really low number -- especially if you're buying gifts.

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