Deluxe will rely on multimillion-dollar advertising campaign

  • Article by: DEE DePASS , Star Tribune
  • Updated: December 30, 2012 - 1:54 PM
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  • Comments

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  • 1 - 10 of 10
dr4golfDec. 30, 12 8:22 PM

One point of clarification. It has actually been two decades of plant closures, not one. This transformation has been about as painful as they get.

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scoutdadDec. 31, 1212:18 AM

What an awesome story. Glad to see the business is finding a way to grow in a new economy. Loved the commercials!

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cmssogDec. 31, 12 9:28 AM

Hope they make it. Sounds like they are being PROactive vs REactive. That's refreshing.

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cavellDec. 31, 1212:32 PM

Consumers have not grasped the essence of their transformation? Uhh, what?

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thisislameDec. 31, 12 2:13 PM

So they are targeting busy business owners by advertising on tv? I saw the commercials, read the article. I still think they only do checks. It is going to take a little more to convince me.

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katiestreatsDec. 31, 12 3:57 PM

Loved the ads. I didnt't even know Deluxe was in the website business. Like the idea of working with a local company. Can't be any worse than godaddy.

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pixiewhimDec. 31, 12 4:08 PM

@lame, do you own a small business? we'd love to convince you! what would it take?

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thisislameJan. 1, 13 7:48 AM

@whim. I am a vc that invests in small businesses so they can run their business, not the other functions. I expect vendors that have the expertise to provide services. They are trying to expand into a market that already exists. They still have an 800 lb gorilla to get rid of first.

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pixiewhimJan. 1, 13 9:29 AM

@lame - if you're a VC, then certainly you understand that the "800lb Gorilla" is funding the acquisitions Deluxe has made into serving small businesses and gives them access to 4 million customers to offer those services to... while the market exists, its highly fragmented. If you're a small business, you need to hunt down and manage 6-8 different vendors to provide those "expert services" -- most small businesses don't have the time, interest or ability to do so. Maybe VC-backed late-stage businesses do, but not the average small business.

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blazejowskiJan. 4, 1311:43 AM

I was disappointed with Deluxe website services. They over-promised and under-delivered. Are high-priced commercials the answer to providing good services? I don't think so.

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